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According to the data, 24,00,726 (24 lakh) liquor bottles were sold on New Year’s Eve (December 31) — the highest single-day sales during December 2023.
December 31, 2022, witnessed sales of 20,30,664 (20.30 lakh) bottles — also the highest single-day sales figure for that month.
The second highest sales in December 2023 were recorded on Christmas Eve (December 24) when 19,42,717 (19.42 lakh) bottles were sold.
On the same day in 2022, the data showed that 14,69,357 (14.69 lakh) bottles were sold.
The data also showed that 17,79,379 (17.79 lakh) liquor bottles were sold on December 30, 2023, against 14,66,353 (14.66 lakh) on the same day in 2022.
In 2023, the lowest sales were recorded on December 5 when 12,84,222 (12.84 lakh) bottles were sold against 13,81,531 (13.81 lakh) on the same day in 2022.
In 2022, the lowest sales were seen on December 4, with 9,03,835 (9.03 lakh) bottles sold.
Sales of liquor bottles breached the 10-lakh every day in December 2023.