Adobe stole the show at the Adobe MAX 2023 event with the unveiling of Project Primrose, a revolutionary wearable technology that can change colors and patterns on the go. The dress, created a dedicated team led research scientist Christine Dierk, utilizes a cutting-edge material called reflective-backed polymer-dispersed liquid crystal (PDLC). This versatile and low-power material can be shaped to fit any design and dynamically diffuses light.
During the event, Dierk demonstrated the capabilities of Project Primrose, showcasing how the technology allows for dynamic changes in colors and patterns. This breakthrough has the potential to revolutionize various industries, including military, advertising, and fashion.
Adobe explained that recent advancements in smart materials have made it possible to seamlessly integrate displays into everyday life. The reflective light-diffuser modules used in Project Primrose utilize the PDLC material found in smart windows. This material not only allows for customization in shape but also dynamically diffuses light, opening up endless design possibilities.
In addition to the dress, the team also presented exemplar artifacts, including a canvas and a handbag, to demonstrate the capabilities of the reflective light-diffuser modules. They provided insights into the content creation process and outlined various interaction methods to inspire future designers in the field of flexible displays.
The transformative potential of Project Primrose was showcased embedding smart material screens into sequins, allowing wearers to display various patterns, including real-time animations. This adds a dynamic and interactive element to fashion.
Although Project Primrose is still in the proof-of-concept phase, Adobe envisions its application in multiple industries, including fashion, advertising, and even furnishings and decor. The possibilities for material innovation are expanding.
During the Adobe MAX 2023 conference, Dierk demonstrated the capabilities of Project Primrose wearing a strapless garment. With the press of a button, the dress’s patterns instantly began to transform, showcasing the ability to update one’s appearance in an instant. This groundbreaking technology highlights the dynamic nature of fashion and opens possibilities for expanded creative expression.
Watch the demonstration video here:
As Adobe continues to push the boundaries of technology and innovation, it looks forward to a future where creative expression has no limits.
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