Elon Musk’s recent appearance at the Dealbook Summit made headlines not just for what he said but for the expletive he used during his discussion. Musk told advertisers threatening to boycott Twitter to “go f*ck yourself,” leaving people wondering about the future of the platform.
Despite the controversy, Musk skirted the question of whether he would sell Twitter or use his own money to save it. When asked about funding the platform with his personal wealth, Musk remarked, “If the company fails due to an advertiser boycott, it will fail…and it will be gone.”
Furthermore, Musk dodged inquiries about his willingness to sell or give away Twitter, indicating that the platform has caused him nothing but trouble. Instead, he defended a controversial tweet he made in response to an antisemitic conspiracy theory.
The future of Twitter is now uncertain, as the platform was already struggling before Musk’s remarks. Advertisers have been abandoning Twitter, and reports suggest that CEO Linda Yaccarino has been advised to resign. Even Twitter’s advertising sales staff are reportedly resigning due to Musk’s comments.
The big question at hand is whether Yaccarino can salvage advertiser revenue and maintain her position after Musk’s explosive statements. Some speculate that Musk may be intentionally sabotaging Twitter, while others believe he simply lacks the ability to run a social platform without making controversial statements.
Despite ongoing speculation about the demise of Twitter, the platform is still standing. However, the end may be near, and it remains to be seen how this final stage will unfold, as Musk did not provide a clear answer about the future of Twitter.