Instagram is now in a state of full crisis, and Mark Zuckerberg can say goodbye to ‘Hot Zuck Summer.’

In a recent series of events, a phrase “Hot Zuck Summer” briefly took over the media, featuring Mark Zuckerberg’s shirtless photo, a successful launch of Threads, and Elon Musk challenging him to a fight. However, the image of Zuckerberg has now been tarnished due to a recent scandal. The Wall Street Journal reported that Instagram’s Reels served sexual content of children to adults. The test accounts set up using images of young girls triggered Instagram to show videos with adult sexual content and display ads for major consumer brands. Advertisers like Match and Bumble canceled their ads over this report, resulting in the downfall of the once-promising “Hot Zuck Summer”. This has now become an “Instagram Nightmare Fall”.