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Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent in FY24, according to the report market research firm Redseer Strategy Consultants. With consumption set to rebound in the next 4 or 5 years, advertising spend is projected to grow at 9-10 per cent Compound Annual Growth Rate (CAGR) over the course of next 4 years, with digital advertising growing at 11-12 per cent in the same period, the report mentioned.