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“The funding will be used for investing in technology infrastructure, hiring, and scaling the platform to connect digital native brands with SuperK customers,” it said.
SuperK is currently operating in more than 80 Tier 3, 4, 5 towns of Andhra Pradesh.
“We were tracking this space for a couple of years and while the market was hot for Tier 3-4 towns, retail enabled a tech supply-chain backbone, we saw SuperK’s dense approach in AP paying off dividends and delivering store level profitability – we think it’s the right way to build modern trade for Bharat.
“We are excited to back the next phase of scale before we eventually tackle most of South India,”