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The new feature gives you clothing recommendations based on your saved preferences.Ana Altchek
- Google’s new shopping tool lets you swipe left or right on clothing.
- After you swipe right a few times, Google will give you recommendations based on your preferences.
Since moving to New York a year and a half ago, I’ve had to seriously curb my shopping habits.
But I still spend over an hour each week searching for new trends on Pinterest, browsing new collections at my favorite fashion retailers, and checking whether old items are marked down.
So when I heard about Google’s new shopping feature that lets you swipe left or right on clothing, I was intrigued. I spend a lot of time searching through sites of individual brands, so it would be useful to have a more centralized source of personalized results.
The update started rolling out March 27 and you may need to adjust your phone settings to get it.
You’ll first want to make sure you’re signed in and your personalization controls are turned on. Then you’ll want to make sure web & app activity and personal results are on.
The feature so far works for users in the US on mobile browsers and the Google app. The company hasn’t announced when it’s planning to roll it out in other countries.