Elon Musk’s company X has reportedly been considering a potential deal with former Democratic presidential candidate Tulsi Gabbard for a talk show or video, as per The Wall Street Journal. According to the Journal, X is looking to revive ad revenue through partnerships with sports brands like the NFL, NBA, and soccer, with CEO Linda Yaccarino utilizing her TV background from NBC Universal.
Additionally, X, formerly known as Twitter, has been in discussions with Tucker Carlson for a partnership on his show. However, this move could deter advertisers due to Carlson’s controversial image. Gabbard, on the other hand, has been active in the media landscape since leaving Congress, having launched a podcast and signed a contributor deal with Fox News.
Gabbard’s potential video involvement with X could signal a new direction for both the company and the former politician, as they seek to tap into the expanding digital media market. The article highlights important developments in X’s efforts to expand its content offerings and attract new viewers, positioning itself as a significant player in the digital media landscape.