A recent study conducted Northwestern University’s Mobility and Behavior Lab reported in TechXplore has revealed that consumers are more likely to accept automated vehicles for delivery services compared to drones and robots. This insight comes at a time when companies like Amazon and Walmart are investing heavily in drone delivery services. The study, led Amanda Stathopoulos, sought to understand consumer perceptions of the potential replacement of traditional delivery drivers these near-future technologies.
The research, titled “Robots at your doorstep: Acceptance of near-future technologies for automated parcel delivery,” found that while people are generally more open to accepting automated vehicles as delivery substitutes, drones and robots faced less favorable reception. The likelihood of embracing these technologies grew as delivery speed increased and prices decreased, showcasing the importance of familiarity and awareness in shaping consumer attitudes.
Moreover, the study noted that as remote work becomes more prevalent, there is a growing demand for efficient delivery services. This demand has led people to expect rapid and effective delivery services for their online purchases, especially in the wake of the pandemic.
However, a paradox emerged from the study, highlighting the challenge of reconciling the convenience of fast and efficient delivery with potential consequences such as poor labor conditions and environmental impact. As companies intensify efforts to incorporate drone deliveries, public acceptance of these innovations remains an evolving concern. The study encourages active listening and frequent assessments of user acceptance to better prepare for the future and alleviate concerns and reluctance toward adopting new delivery technologies.
The study’s findings were published in Scientific Reports and emphasize the need for a more strategic approach to city planning and design, including effective collaboration and coordination between companies. Overall, the research sheds light on the complexities surrounding the societal acceptance of automated vehicles, drones, and robots for delivery services.